About the Company
We are a rapidly growing organization operating across several industries, including SaaS
technology, digital marketing and media, legal services, merchant processing, and
business growth solutions. Through our family of companies, we help organizations scale
by combining technology, marketing, automation, and strategic consulting.
Our SaaS platform powers marketing, CRM, and communication solutions for businesses
across multiple verticals, while our media and marketing teams deliver brand, advertising,
and growth strategies for both internal brands and client partners.
As we continue expanding, we are seeking a Director of Creative Strategy & Content to
lead the vision, strategy, and execution of creative initiatives across our brands and
verticals.
Position Overview
The Director of Creative Strategy & Content will lead the development and execution of
creative campaigns, brand storytelling, and content strategy across multiple companies
within our organization. This role will oversee creative production for marketing initiatives,
digital campaigns, product launches, and brand growth efforts.
This leader will collaborate closely with executive leadership, marketing teams, and
product leaders to ensure our messaging, content, and creative assets drive measurable
business growth.
Key Responsibilities
Creative Strategy & Leadership
- Develop and lead the overall creative and content strategy across multiple brands
and verticals.
- Ensure brand consistency, messaging clarity, and high-quality creative output.
- Translate business objectives into compelling marketing and content initiatives.
Content Development & Campaign Execution
- Oversee the creation of content including:
- Video
- Social Media
- Digital Advertising
- Website and Landing pages
- Sales and Marketing Materials
- Guide content that supports lead generation, product marketing, and brand
awareness.
Brand & Messaging
- Define and maintain strong brand narratives across all companies within the
organization.
- Ensure messaging aligns with each vertical while maintaining a cohesive brand
presence.
Cross-Functional Collaboration
- Work closely with:
- Marketing leadership
- Product Teams
- Sales Leadership
- Executive Leadership
- Align creative output with growth initiatives and go-to-market strategies.
Creative Team Leadership
- Lead and mentor designers, content creators, video editors, and marketing team
members.
- Manage creative workflows and project prioritization.
Performance & Optimizations
- Use data and analytics to evaluate campaign performance.
- Continuously improve creative output to maximize engagement and conversions.
Qualifications
- 7+ years of experience in creative strategy, content leadership, or brand
marketing.
- Experience working in SaaS, marketing agencies, or high-growth companies.
- Strong background in digital marketing and content development.
- Proven ability to lead creative teams and manage multiple project.
- Experience developing campaigns that drive measurable business growth.
- Excellent storytelling, communication, and brand development skills.
Preferred Experience
- Experience working across multiple brands or business units.
- Background in SaaS marketing, B2B marketing, or agency environments.
- Experience with video content, digital media, and social platforms.
- Familiarity with CRM and marketing automation platforms.
