Marketing Director: Miami & Tulsa ONLY (IntellaNEXUS)
Full Description
As Marketing Director, you will be the strategic mind behind our marketing engine, leading initiatives that directly support pipeline growth and sales success. You'll build and execute integrated marketing strategies, manage campaigns, optimize conversion funnels, and empower the sales team with the right tools and insights.
Key Responsibilities
- Develop and execute data-driven marketing strategies that generate qualified leads and support sales targets.
- Collaborate closely with the sales team to align marketing campaigns with revenue goals and customer acquisition strategies.
- Lead all demand generation efforts through content marketing, email, paid media, SEO, social media, and events.
- Create sales enablement materials including pitch decks, case studies, email templates, and product one-pagers.
- Own and optimize the marketing tech stack (CRM, marketing automation tools, analytics).
- Track KPIs and ROI on campaigns, reporting regularly to senior leadership.
- Represent the brand at trade shows, webinars, and industry events.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus).
- 7+ years of marketing experience, with at least 3 years in a leadership role, ideally in a sales-driven or B2B environment.
- Proven success with lead generation, account-based marketing, and aligning marketing and sales teams.
- Strong understanding of CRM and marketing automation tools (e.g., HubSpot, Salesforce, Pardot, etc.).
- Exceptional communication and project management skills.
- Data-driven mindset with strong analytical capabilities.
Nice to Have
- Experience in B2B sales or supporting outbound sales teams.
- Familiarity with content strategy and performance marketing.
- Experience building or scaling marketing functions in a high-growth company.
Schedule
Standard operating hours are 8:00 a.m. - 6:00 p.m. CST. These hours are intended as a general guideline and may vary based on business demand or client needs.
