9:24 Group × Anaphora
9:24 Group is proud to announce a strategic partnership with Anaphora — the SaaS platform where your brand's soul is configured and systematically fostered. Powering seamless brand experiences for 800+ automotive dealers globally, with 2 billion brand touchpoints generated and counting.
9:24 Group
Anaphora
Where brand soul meets systematic execution.
Founded in 2009 in Sweden, Anaphora drives software innovation through design. Born from automotive and now global, their platform delivers on-brand digital communication, event management, and content creation tools to some of the world's most prestigious brands — from Bentley and Porsche to luxury watchmakers and beyond.
9:24 Group builds, owns, and operates companies with long-term vision and disciplined execution. This partnership brings Anaphora's full SaaS brand experience platform into the automotive dealerships and portfolio companies we steward — giving every business we operate the tools to configure their brand identity and systematically foster it at every customer touchpoint, at scale.
A digital marketing platform that ensures on-brand communication at every level — from HQ to the customer. Tailor-made design, scalable across your entire dealer network, with brand governance built in from the start.
Explore EmailEvents
Branded RSVP forms with time-slot management, a mobile check-in app, guestlist management, QR ticketing, and much more — all inside a seamlessly on-brand experience that reflects your identity at every event touchpoint.
Explore EventsContent Studio
The industry's most user-friendly template designer for branded emails — a powerful layer on your existing marketing cloud. Expertise to make your vision a reality. High-quality design work at a fraction of the cost.
Explore Content Studio
Your brand's soul. Configured. Systematically fostered.
For 9:24 Group portfolio companies and automotive dealer partners, Anaphora replaces fragmented, off-brand communication with a centralized platform that enforces brand identity at every touchpoint — from HQ email campaigns to on-site events to dealer-level content creation.
Tailor-Made Brand Design
Expertise to make your brand vision a reality — consistent, on-brand execution across every dealer, every channel, every communication, without sacrificing local flexibility.
Scales as You Grow
Ready to meet your evolving needs whether you operate one location or hundreds — the platform's architecture is built for multi-brand, multi-market deployment from day one.
Customer Loyalty SaaS
Anaphora's core mission is loyalty — digital communication and event management tools that deepen customer relationships and drive repeat engagement across the full ownership lifecycle.
Cost-Effective Execution
High-quality branded design work at a fraction of the cost of traditional agency or in-house production — freeing resources to invest in growth rather than overhead.
From Sweden to every continent — prestige brands trust Anaphora.
Anaphora was founded in 2009 in Gothenburg, Sweden — the heart of Scandinavian automotive culture. Their diverse team of tech enthusiasts specializes in software development and design, and over 15 years they've expanded to offices in the USA and Germany, with users on every continent across many industries.
Their customer success stories speak for themselves: Bentley Lyon accelerated sales with Anaphora's platform. Porsche Center Gothenburg unlocked marketing insights that transformed their customer engagement. Sjöö Sandström, one of Sweden's most respected watchmakers, uses Anaphora to deliver the same precision in digital brand communication that defines their timepieces.
+46 31 806 500
+1 (833) UX FIRST
Operations
We run with discipline, focus, and endurance — and we partner with companies that have turned that discipline into software. Anaphora has done something rare: they've taken the intangible idea of brand soul and built a platform that configures it, governs it, and systematically fosters it across hundreds of dealers and millions of customer touchpoints. That kind of operational precision is exactly what 9:24 Group is built to recognize and amplify.
Ready to systematically foster your brand?
Whether you're an automotive dealer looking to unify brand communication across locations, a 9:24 Group portfolio company, or a brand ready to turn identity into a system — book a demo and see what Anaphora's platform can do.