9:24 Group × Helm
9:24 Group is proud to announce a strategic partnership with Helm — a company with over 80 years of legacy amplifying the world's most iconic brands through retail network solutions, brand marketing services, and engagement programs. Your brand. Their passion. Our network.
9:24 Group
Eight decades of brand expertise. One new chapter together.
Helm is a leading provider of brand marketing solutions, branded merchandise, supply chain services, and technology solutions to some of the world's best-known companies — with a client roster that spans Stellantis, BMW, Ford, GM, Audi, Volkswagen, Jaguar, Honda, Nissan, Ducati, and beyond. Their team of talented people has been strengthening brands and fitting iconic names into the everyday lives of customers for more than 80 years.
9:24 Group builds, owns, and operates companies with long-term vision and disciplined execution. This partnership brings Helm's full suite of retail network, brand marketing, and engagement capabilities into our portfolio ecosystem — giving every business we steward access to enterprise-grade brand infrastructure backed by eight decades of proven performance.
Retail Network Services
Helm delivers unmatched brand representation and results-driven consulting through tailored sales coaching, customer experience training, data analytics, and state-of-the-art incentive programs — empowering aftersales networks to drive performance and elevate engagement at every dealer touchpoint.
Brand Marketing Services
End-to-end merchandising and marketing solutions — from eCommerce management to data-driven strategies and event activation — helping iconic brands effectively reach customers across complex distribution channels, with branded merchandise and supply chain management at the core.
Engagement Marketing Services
B2B rewards and incentive software, robust data management, secure and scalable SMS and email marketing — enabling targeted engagement, retention, and performance measurement across complex, multi-level sales ecosystems with precision and accountability.
Enterprise brand infrastructure. Now inside the 9:24 network.
For 9:24 Group portfolio companies and strategic partners, this partnership opens access to Helm's full suite of brand-building capabilities — infrastructure that has powered some of the world's most recognized automotive and consumer brands for over eight decades.
Proven Brand Amplification
Helm's 80+ year track record of strengthening iconic brands translates directly into elevated market presence for every company in the 9:24 portfolio.
End-to-End Supply Chain
Branded merchandise, supply chain management, and eCommerce fulfillment — fully integrated and managed by a team with decades of operational depth.
Advanced Business Intelligence
Helm's proprietary data analytics and business intelligence tools power smarter decisions across retail networks, marketing programs, and dealer performance.
Custom Incentive Programs
Turnkey rewards, incentive, and loyalty solutions designed to drive dealer engagement, aftersales performance, and long-term customer retention at scale.
If you've driven it, worn it, or flown it — Helm has likely touched it.
Helm's client roster reads like the hall of fame of global brand building. Their team has been trusted by industry-defining names across automotive, aerospace, and consumer goods for generations — building programs that fit iconic brands into the everyday lives of their customers.
For 9:24 Group, alignment with Helm means alignment with the same standard of operational excellence these brands require. When you work with us, you work within that ecosystem.
We run with discipline, focus, and endurance — and we choose partners who have demonstrated that same commitment over decades, not quarters. Helm has spent over 80 years earning the trust of the world's most demanding brands. That track record doesn't happen by accident. It happens through exactly the kind of principled, performance-focused operation that 9:24 Group is built to recognize and align with.
Ready to put 80 years of brand expertise to work?
Whether you're a 9:24 Group portfolio company looking to elevate your brand presence, a dealer network seeking performance infrastructure, or an organization ready to build something that lasts — this is where it starts.